And to conclude my nitpicking of RootsTech 2013, I have some things to say about the official bloggers.
What’s an Official Blogger?
According to RootsTech, “In addition to providing updates prior to the conference the Official Bloggers will give you all the inside happenings onsite during the conference.” (RootsTech Official Bloggers)
I also caught a great quote from James Tanner, where he says that the bloggers “are an institution and the main method of reporting the events of the Conference.” (Assessment of RootsTech 2013)
So their job is to advertise the conference beforehand and to report more during the conference. I tried not to spend too long analyzing all the official bloggers, so I did not verify that they all advertised leading up the conference, but I did notice that some of them did. The minimal postings were usually one to announce they were official bloggers, one to give away a free registration, and possibly a press release or two. Several of them blogged the press release about the keynote speakers that were first announced, the first three who all spoke on the first day. And there were several blog posts about the official conference app.
Now, as I analyze these bloggers, let it be known that I consider some of them to be my genea-friends. I converse with many of them of Twitter, Facebook, and Google+, and I usually spend some time with them at conferences when I see them. With this analysis, I’m not knocking the bloggers. Everyone blogs what they want, when they want. This is about the choices made by RootsTech to make them the official bloggers.
What was missing?
Once again, there were no Jewish bloggers. And no developers. RootsTech doesn’t seem to find the developers to be very important anymore, limiting the sessions available, not making the Developer’s Challenge more well known, and of course, never having a developer as an official blogger.
What did I learn?
One thing that became clear was that the search function on Blogger blogs is terrible. Each search only gave four results per page, and was listed above other content. Interestingly enough, sometimes that content fit my search result and didn’t show up in the results. So, for the Blogger blogs, I may have missed some posts. Many blogs did not have a search function at all. Some had categories where I could find RootsTech listed. But some had no categories and no search. Kind of defeats some of the purpose of the blog, if no one will ever find an older entry; might as well just delete them.
And just in case anything here isn’t true anymore, I did all of my blog searching the week before completing this blog post. So if anyone wrote any more about the conference, or I mention a “most recent” post and it isn’t, that would be why. I also didn’t read every post by these bloggers, but I read some of them.
Who made the cut?
Comparing over the three years of RootsTech, the official bloggers list is virtually the same every year with additional names added, and a few removed when they don’t attend. This year, they went especially crazy with adding new people, many of whom are not genealogy bloggers at all, but are just locals.
The usual suspects
Several bloggers do a good job every year. Unless mentioned, everyone in this group has been an official blogger every year. They are all very visible geneablogs.
Jill Ball, Geniaus, uses her media center access for lots of interviews, posting them slowly every couple of days during and following the conference, but admits that she barely went to any sessions. She also had at least one blog post mentioning RootsTech every month in advance of the conference, usually more than one.
Amy Coffin, We Tree, did a little less conference blogging this year. She had a “Day 1, Part 1″ post, and no others like it. A tour of the Mormon Tabernacle Choir followed, and then a wrap-up post.
Dear Myrtle only showed RootsTech in four blog posts in 2013 when I searched. I was sure she had done more than that. However, looking at the all-important 25 March posting, I find that she spent her “blogging” doing video interviews.
The Ancestry Insider, well, he always writes about Ancestry and FamilySearch, so this was common ground for him. His latest post mentions RootsTech in the title, but it doesn’t show up in the search. He’s still kicking out articles derived from and about RootsTech.
Sue Maxwell, Granite Genealogy, just posted a great article about her “pendulum ride” just before and during RootsTech. But besides that post, she only posted pictures from the conference. She did post quite a bit in the months before RootsTech, including a list of tips from other blogs, to prepare for a visit to SLC, the FHL, and RootsTech. She also admitted to barely going to any sessions.
Randy Seaver, Genea-Musings, has a blog I don’t even have to check. He blogs the heck out of everything genealogy. He also admitted to not attending many sessions. A search didn’t show a lot of results, but I know they’re in there somewhere. Not only am I sure he blogged more than is showing, he also read other blogs about RootsTech and posted links to them.
James Tanner, Genealogy’s Star. The search on this site searches Google, and not just his own site. He has a lot of blog posts, and it took searching many pages to get to the bulk of his RootsTech entries. His most recent post from RootsTech is a 22 minute interview with Yuval Ben-Galim of MyHeritage; seems appropriate given that he did most of their keynote.
Renee Zamora, Renee’s Genealogy Blog, has a pretty useless search. It didn’t find me any RootsTech articles in 2013 and I know she’s written some. Using her labels, I found three blog posts since the conference began. Before the conference, I think she blogged every press release they sent out.
Nancy Shively, Gathering Stories, is a second year official blogger. I didn’t even have to search her blog. Every blog post in March is about RootsTech.
More usual suspects
Some other bloggers have been official for either two or three years, but I don’t think they did as well as the first group. I think that some are invited to be official bloggers by some kind of obligation.
Lisa Louise Cooke had a couple of lead-up blog posts, and basically just one about the conference itself. I don’t know how much she may have mentioned RootsTech in her podcast, but the search didn’t show anything.
Dick Eastman, EOGN, did a bit of pre-blogging, but not so much about the conference itself. He basically did one video interview and a long wrap-up blog post. When did MyHeritage start sponsoring his newsletter? I guess he didn’t publicize that very much either. If he put more in his paid newsletter, only his paying subscribers see that, which kind of defeats the purpose of the free advertising the official bloggers are supposed to do.
Holly Hansen, Family History Expos, has been an official blogger for two years. As many others did, one pre-conference post was about the keynote speakers for the first day. Another early post includes a partial list of family history fairs held at LDS Stake Centers in conjunction with RootsTech. I only knew about something in Kansas City. Her one after-conference post begins with being grateful she could attend classes. So was this the only official blogger who made it to more than one session? Of course, this is the blog for another genealogy conference, so making it an official blog seems kind of weird to me anyway.
Thomas MacEntee, head cat herder of the Geneabloggers, was naturally an official blogger. He only has two blog posts that mention RootsTech since the conference, and one is just mentioning a vendor. The other post mentions RootsTech but isn’t about the conference. I expected better from this one. Did I miss something?
[Added note: The following bloggers did not belong in this category, which I only discovered after publishing this blog post.]
Lorine McGinnis Schulze, Olive Tree Genealogy. All of her posts in March are about the live streaming sessions. Wait, was Lorine even at the conference? I don’t remember seeing her, but I didn’t really hang out with the bloggers this year. If she wasn’t there, then she did incredibly well at blogging for the conference. [Note: Lorine clarified that she was not able to attend in person, so she really belongs somewhere else in this blog post. Her own category maybe.]
Julie Cahill Tarr, GenBlog, uses a different search on her Blogger blog, but if it’s to be trusted, she hasn’t mentioned RootsTech since posting tips for attending before the conference and listings about the streaming sessions. [Note: I was wrong about this blog as well. Julie did have a recap post, which did not appear in my previous search of her site, in which she mentioned not attending the conference due to her health. She also had many posts before the conference, but her search results were not sorted by date and I did not realize.]
A couple new people joined on as official bloggers this year. This group, I think did pretty well. I’m sure, in part, some of these were added for variety.
Sonia Meza, Red de Antepasados, is a new official blogger, from Spain, blogging in Spanish. Her latest blog post is about Day 1. Day 0 was posted after the conference, so maybe there’s more to come from her.
Rosemary Morgan, London Roots Research, is the new London representative. She posted highlights from each day with pictures. Her RootsTech entries basically begin in February when she was chosen as an official blogger.
Drew Smith, half of The Genealogy Guys Podcast, podcasted about RootsTech in most of the latest entries. He also did some interviews, which were included. [Note: Drew notes that he has been an official blogger for all three years, and that he podcasted a lot about RootsTech leading up to it. I must not have seen the “final” list of official bloggers each year when I was researching.]
Dirk Weissleder, Forum FamilienGeschichte, was a late addition official blogger, from what I remember. He writes in German and has five posts that mention RootsTech since the conference began.
And the outliers
They tried something new at RootsTech this year with official bloggers. They found local bloggers who don’t usually write about genealogy. How did they do? Well, basically, it was pitiful. Did any of them even go to the conference? It doesn’t seem that way on their blogs.
Kathy Dalton provides no way to search her blog, but looking through the March entries, she didn’t mention RootsTech at all, unless it was some half-mention in another article. Finally finding her Family History category, there were only two posts that were about RootsTech, from February.
Jenny Eckton has another blog that is not searchable, she has one blog post about RootsTech/Story@Home, which she uses entirely to sell her 365 Days of Story Prompts book.
Emily Hill does not have one single blog entry that mentions RootsTech.
Veronica Johnson appears to blog less often than I do. The only RootsTech post on her main page is from February.
Kim Orlandini, according to her blog, is mainly a photographer. Her blog has no search function. The RootsTech page says she is a “blogger extraordinaire”, but hasn’t blogged since 11 March. Nothing about RootsTech.
Rhonna Designs got a link to her store on the official blogger page. Did they not look at what they were posting? Another blog with no search, blog posts jump from 21 March to 25 March with no mention of RootsTech anywhere.
Summer Rumsey, a scrapbooker, sounded excited for RootsTech in her profile. The search on her blog shows the last mention of RootsTech in February when she gave away a free registration.
Sistas in Zion is another new official blogger, or rather, bloggers. They have only one blog post about RootsTech on 17 March. [Note: Cheri Daniels said that they “rocked it” with their Twitter feed. Good to know at least one of this group showed up to the conference, apparently enjoyed it, and posted about it. I just didn’t see the evidence on their blog.]
Clearly, I’m still a little miffed at being passed over for the last two years. I’ve heard some interesting stories from RootsTech, like how they analyze blog readership. Why do they spend the time and how do they even know the traffic I get? You can’t expect my blog, focused more on one ethnic group, to get as much traffic as some of these others. Don’t they want more variety? Don’t they want someone to blog towards those smaller groups? Do they not want anyone to write from a developer’s perspective? Do they want nothing written about the sessions that most of the bloggers keep missing?
They tried some new techniques this year by inviting locals to get different perspectives, but my analysis makes that look like a failure.
I know that they want the bloggers with the most readers to be official, but if every conference keeps promoting the same bloggers, it makes it that much harder for other bloggers to get noticed.
I don’t think of social media and blogging as a popularity contest. Do I want people to read what I write? Of course I do! Do I care that I don’t have as many readers as other bloggers? No. I write for myself. I write because I want to and I write about what I want to write about. And as long as some of the blog posts take me, especially these Nitpicker posts, I have to care about what I’m writing.
What do you think? Think RootsTech should have an official Jewish blogger? A developer blogger? Someone who would rather attend sessions than do interviews all week?
(Think I should change the title of my blog to The Genealogy Nitpicker?)
The URL of the blog post is http://idogenealogy.com/blog/2013/04/16/rootstech-2013-critique-part-2/.